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Most online courses are never finished. That is a design problem.

Academy OS is a community for people who teach, and the experience platform underneath it. Six tracks teach the seven decisions that determine whether anyone reaches the end of your programme. All of them are free.

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Anna Luik

Coaching & Självutveckling

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12.6%
Median course completion (Jordan, 2015)
7
Decisions that change it
6
Tracks teaching them, free
1
Platform behind all of it

The number nobody puts on a sales page

Completion is the one metric course platforms report least and creators discuss least. Where it has been measured properly, the picture is consistent: across thousands of open online courses, median completion sits near 12.6%, and most cohorts fall below 10% (Jordan, 2015). Paid courses do better, but not by the margin most people assume.

Price does not fix it. Neither does production quality. A course recorded on a phone and a course with a film crew abandon at similar rates, because the reason people stop has almost nothing to do with the teaching.

It has to do with design. Nothing told them where the end was, how close they had come, or why today mattered more than tomorrow.

The seven decisions

  1. 1

    State the outcome

    One sentence: who it is for, what changes, and the objection you answer before it is raised. Every later decision refers back to it.

  2. 2

    Set three finish lines

    Minimum, target, stretch. Someone who completes a third of the work still leaves with a result.

  3. 3

    Sequence the milestones backwards

    Start at the outcome and ask what must be true immediately before it. Four to six is the usual answer.

  4. 4

    Release on the participant's clock

    A training opens three days after a member joins, or on a date a cohort shares. Nobody should arrive to forty videos at once.

  5. 5

    Put points on work, not on views

    A completed task earns. A played video does not. Members can tell the difference immediately.

  6. 6

    Recognise progress out loud

    A first completed task, a milestone, a finished track. Recognition is what a private, silent programme cannot produce.

  7. 7

    Follow up on a rule, not on memory

    A welcome, a note after the first win, a message when someone has been quiet for seven days. Written once.

Your competition is not another course platform

Members do not choose between your programme and someone else's programme. They choose between your programme and everything else competing for the same forty-five minutes: a feed, a series, a colleague's message, sleep.

That comparison is not won with better slides. It is won by being a place where progress is visible, where something is expected of you this week, and where other people know you are in the middle of it.

Which is the argument for building the community and the programme in the same system rather than in four.

What you are currently paying for separately

Add up your own invoices for the categories below. That number, not our price, is the comparison that matters.

Separate tools

  • Course hosting, community, email, scheduling, forms, payments and analytics — seven vendors, seven invoices, seven logins.
  • Member addresses sit in a database you do not control.
  • Nobody can say who finished milestone two, or who stopped last week.
  • Your articles build a platform's search ranking.
  • Follow-up happens when someone remembers.
  • Content is a library. Completion is a guess.

One experience platform

  • Tracks, community, events, articles, pages, payments and email in one system.
  • Your own domain. Your members in your database, exportable.
  • Per-member progress, XP and submitted work you can open and read.
  • Your articles build your ranking.
  • Follow-up runs on rules, and every run is logged.
  • A stated outcome, three finish lines, release timing. Designed to be finished.
Build your academy — free

The seven decisions are taught here for nothing

Elsewhere this method is a programme costing several thousand. Here it is six free tracks and 43 trainings, with no card and no expiry.

We do that for a practical reason. The method is the difficult part; the software is the straightforward part. People who understand the method choose better tools, ask better questions, and often conclude that the tool they learned on is the one they want. If you learn it here and build it elsewhere, the tracks did their job.

Start a free track

Everything is a learning experience. This one is free.

Six tracks, 43 trainings, a community and a calendar, at no cost and with no expiry. Take the seven decisions and apply them to a programme you already run. If completion does not move, you have lost nothing but the reading.

Join free